Why do organisations manage their talent in ways that fail to take account of spousal careers? What happens as a result? What additional thinking and practices could assist organisations to manage talent located within a dual career relationship better? What do findings about what is valued in mid-life career counselling have to say to those involved in career coaching?
Writing in the May – June 2018 edition of The Harvard Business Review (“Talent Management and the Dual-Career Couple”) Jennifer Petriglieri, assistant professor of organisational behaviour at INSEAD, shows how companies invest significantly in grooming their star talent — but then fail to take account of marital situations and responsibilities.
This failure, which involves seeing the high performing employee “one dimensionally”and not appreciating their familial context is surprisingly common. Many corporations with relatively enlightened talent management programmes haven’t, according to Petriglieri, “figured out how to manage the growing population of employees who care deeply about their partners’ or spouses’ careers at the same time that they want to advance their own. As a result, many high potentials are heading for the nearest exit.”
Outdated Ideas About Career Progression
Jennifer Petriglieri has seen this happen time and again across a range of sectors and says the crux of the problem is that companies “tend to have fixed paths to leadership roles, with set tours of duty and rigid ideas about what ambition looks like. That creates flexibility and mobility challenges for employees—and recruitment and retention headaches for employers.”
In referring to these “fixed paths to leadership roles” Petriglieri signals that the companies concerned are likely to be practicing that, rather exclusive, form of talent management that Victoria Campbell and Wendy Hirsh (in their Institute of Employment Studies report “Talent Management: A Four-Step Approach”, 2013) dubbed “accelerated skill development for high potentials” (type A). An alternative, and more inclusive, form of talent management, based upon the conviction that every employee has talent, usually drives anemphasis on“organisational capability building throughout the workforce” (type B).
That some corporations still use models for talent development that are based on fixed paths, set tours of duty and rigid ideas about what ambition looks like might be thought remarkable. That they often struggle with last minute realisations about the importance of spousal careers is perhaps predictable. It does not need to be so.
Two Sides Of The Same Coin
As Global Practice Leader for Integrated Talent Management at World Vision International I was constantly reminded that talent management is but “one side of a coin”. The coin’s “two faces” are talent management and the individual’s career. Talent management is that side of the coin seen from the corporation’s perspective. The other side of the coin is built progressively through the career – and other – decisions made by individual employees. Where they are in a relationship with another person also managing career decisions the two people will characteristically, and increasingly, take these decisions together.
Campbell and Hirsh found, through their case studies of 23 organisations, drawn almost equally from the private and the public sector, that between the “type A” and the “type B” approaches to talent management, there was “a more career‐oriented definition of talent management.”This “places more emphasis on establishing career direction (relating to individuals’ interests and ambitions), as well as deploying and mobilising talent across the organisation, by offering different career experiences and using talent populations to fill key roles.” I will call this approach “type C”. It is important to our current discussion because it has the potential to allow talent managers to understand “the other side of the coin”.
Understanding this important symbiotic relationship between the two sides of the coin has taken some organisations a while. If type C practices were more commonly used this might not be true but experience in the disparate financial services and humanitarian development sectors suggests this is not the case: the type A approach predominates. Predictably, organisations are in a comfortable place, for them, when it is clear that their decisions have impact on individual’s careers. It is less comfortable when the organisation becomes aware that individual’s career decisions can – and do – have organisational effects. When the conditions are right these organisational effects can be very significant indeed. Two examples from my financial services sector experience illustrate this point.
Example 1: In the ten years from 2000, there was considerable actuarial and insurance consulting firm consolidation resulting in the emergence of a smaller number of global organisations with considerably enlarged headcounts. This led to some professionals in this sector becoming more and more specialist and, consequently, their roles being ever more narrowly conceived. For the organisations concerned the opportunity was created to build teams of dedicated experts with niche consulting expertise. By the end of the decade however, employers and specialist recruiters were recognising that the individual career decisions of these business critical experts were having a determinant and sometimes limiting impact on organisation’s business strategy.
Example 2: Merger or acquisition based growth also created opportunities for individuals and teams that employers may not initially have anticipated. A range of firms lost talented specialists to their rivals as the result of a legal loophole meaning they were technically unemployed at the point of M&A transaction. In some cases, individuals or even intact teams were changing jobs and being recruited without serving their notice periods. Remedies were, of course, found (sometimes known as “golden handcuffs”) but constraining career choice often proved both complicated and expensive.
Petriglieri’s work highlights a further complication for corporations that have not got used to flipping the talent/career coin and appreciating, as we have seen, that in dual career partnerships, career related decisions are commonly made by the couple thinking and acting together. The decisions the couple jointly make address career choices in the wider context of family values and goals and give expression to their views about the overall well-being of the couple and the family. In doing so their decisions, taken for the good of the couple and/or the family, are at least as subtle as those taken by the employing organisations. My experience in talent management and coaching would suggest that these familial decisions are often much more nuanced than corporate talent managers contemplate.
Simply put, when managing their talent, organisations need to match the levels of subtlety found in spousal decision making. Expressed this way, that may appear to be a “corporate nice to have”: unfortunately the associated risks can have big price tags attached. Indeed, failing to recognise the relational aspects of career decision can be as expensive as not considering the talent aspects of a merger or an acquisition. The “golden handcuffs” mentioned above were, for example, sometimes resorted to precisely because the level of corporate talent risk management had earlier been inappropriate.
The challenges associated with having these types of career development conversations are significant. Creating the environment of trust, establishing the agreed ground rules, preparing the agreed summary of the discussions, taking time to plan and hold the conversations at the appropriate frequency all require significant maturity, planfulness, sophisticated data management, excellent communication and commitment to coaching behaviours.
Today’s Dual Career/Talent Management Context
The context for both corporate talent management and individual career choice is shaped by the hugely important ways in which our working lives are changing. These changes are well known: people are living longer, the labour market is shifting as a result of technological change and globalisation, employees may be caring for children and parents simultaneously whilst they manage and evaluate their paid work and consider their own second-half-of-life options.
As a consequence of this, people may see the need to change jobs and retrain; they may be having debates about their own and their partner’s careers; portfolio working lives are now a reality for many and retirement is being experienced as a more flexible reality with less of a ‘cliff edge’ between working and not working.
These changes indicate that organisations should approach the relationship they have with their key talent in much more subtle and responsive ways than in the past. “Indicate” seems the appropriate word here because, of course, employers have choices to make. Enlightened employers that operate talent and succession management processes that respond to these significant technological and socioeconomic changes – and recognise the importance of spousal career decisions – are more likely to retain their high performers. Those that don’t, increasingly will not.
Career Coaching Agendas
Employers may or may not invest in coaching for leadership and emerging talent. The extent to which career development looms large in that relationship will vary. My executive coaching experience suggests that career planning and development are increasingly important issues for coachees. Corporations purchasing developmental executive coaching variously recognise – and often support through other initiatives and programmes within which coaching may be located – the fundamental notion that the coachee is the captain of their own life and learning.
This recognition creates the context within which the coachee’s goals “are the foundation of the work, although in executive coaching the line manager’s and organisation’s goals are also fed into the agenda” as Jenny Rogers deftly expresses the situation (in “Coaching skills: The Definitive Guide To Being A Coach”, May 2016). Many coaches, including myself, influenced by the cognitive behavioural coaching school and the work of Carl Rogers, approach this type of development coaching with the belief that the coachee is infinitely resourceful and that their work is necessarily holistic in nature and scope. The individual has choices.
Outside of paid coaching, support for the making of those choices, some of which may relate to what Cadbury has dubbed the individual’s “crazy paving” will vary. In many countries individual adults do not have ready access to advice on what to do to make the most of their opportunities. The results can include premature retirement for some, a lack of fulfilling work for others, and insufficient saving for retirement for many.
However, evidence from a UK study (“Mid Life Career Review”, July 2015) evaluated by the National Institute for Adult and Continuing Education (NIACE) showed that valuable mid-life career review opportunities helped people take stock of where they were and who they are, and what they wanted to achieve for the rest of their lives. The pilot projects not only helped to determine the variety of possible agendas for such a career review but they also illustrated the range of career-related topics that a coachee may be considering. The study showed that some or all of the following might feature in a well-regarded review:
- Understanding life expectancy, and its implications for work, leisure, finance and health: many people underestimate life expectancy.
- Reviewing changing aspirations for work and life over coming decades.
- Making informed decisions about retirement timing and phasing (since working longer is likely to improve the quality of life of most people, as well as being good for employers and the economy).
- Undertaking training likely to sustain the individual longer in rewarding activity, including paid work.
- Reviewing the implications of working longer for personal health.
- Reviewing the individual’s long-term financial situation including saving for retirement.
- Developing strategies for overcoming age discrimination.
- Understanding rights in relation to retirement timing, flexible working, and caring responsibilities, and developing strategies for negotiating adjustments to the individual’s and the working patterns of any spouse.
- Realistically assessing options for job change and self-employment.
This NIACE research points to the level of sophistication that an informed mid-career review may need to achieve. Looking “around” and “behind” the bullet points above it is also possible to see the work/life considerations that dual-career couples are, increasingly, managing. This provides an indicator of what excellence in career coaching will increasingly look like and it should act as a wake up call and a compass to organisations whose talent management is as sadly one-dimensional as Jennifer Petriglieri found. Talent management should be aiming at least to understand the questions that are being asked by “the growing population of employees who care deeply about their partners’ or spouses’ careers at the same time that they want to advance their own.” This understanding can help to minimise something that talent managers are often said to want to avoid: unpleasant surprises.
Petriglieri, J. (May – June, 2018), ‘Talent Management and the Dual-Career Couple’, in Harvard Business Review, pp.106–113. Harvard University Press, USA.
Watts, J. et al. (July 2015), ‘Mid Life Career Review Pilot Project Outcomes: Phases 1, 2, and 3 (2013 – 2015): Final report to the Department for Business, Innovation and Skills’. National Institute for Adult and Continuing Education, Leicester, UK.
Rogers, J. (May 2106), ‘Coaching skills: The Definitive Guide To Being A Coach.’ Open University Press, Milton Keynes, UK.
Campbell, V. and Hirsh, W. (2013), ‘Talent Management: A Four Step Approach.’ Institute of Employment Studies, Brighton, UK.